EPISODE · May 30, 2024 · 27 MIN
How to Just Say NO to Lead Aggregators: Julie Talks With Cindy Robinson
from Grow Your Occupancy · host Julie Podewitz
It's a hot topic in senior living sales: saying no to costly paid referral sources for leads. But how do you do it? In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Cindy Robinson, Senior Vice President of Sales & Marketing at Capri Senior Communities, about their decision to stop using lead aggregators six years ago, how they did it, and how it's paid off for them.
What this episode covers
It's a hot topic in senior living sales: saying no to costly paid referral sources for leads. But how do you do it? In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Cindy Robinson, Senior Vice President of Sales & Marketing at Capri Senior Communities, about their decision to stop using lead aggregators six years ago, how they did it, and how it's paid off for them.
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How to Just Say NO to Lead Aggregators: Julie Talks With Cindy Robinson
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