How to Keep Automation from Sucking the Soul Out of Your Content Marketing

Content marketing is a powerful tool for building business relationships. But if you're not careful, automation apps and content-hungry social media channels can turn meaningful marketing into an impersonal, soulless "noise" that leaves no room for the delivery of real value.  In this Video Mojo video podcast conversation, Stuart Balcombe, co-founder of content marketing agency Procket, and Jon Leland president & creative director at ComBridges, https://www.combridges.com/, offer actionable insights on how to create meaningful content marketing that leverages short-form clips form podcasts and webinars in a way that keeps content marketing from sucking the soul out of your business! ABOUT VIDEO MOJO Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of http://combridges.com. Watch more Video Mojo video podcasts here: https://combridges.com/blog Please connect with us or subscribe to our free Luscious Links emails here:  https://play.combridges.com/links RESOURCE LINKS FROM THIS EPISODE: Stuart Balcombe, co-founder of Procket https://useprocket.com https://twitter.com/stubalcombe  Descript, revolutionary, transcript-based video editing software: https://www.descript.com/ CoSchedule Headline Studio: https://coschedule.com/headline-studio Julian Shapiro: https://twitter.com/julian  https://twitter.com/GrowthTactics Writing Well, Julian Shapiro’s writing guide: https://www.julian.com/guide/write/intro  Blake Emal: https://twitter.com/heyblake  https://twitter.com/copy_ai Dave Gerhardt: https://www.linkedin.com/in/davegerhardt/ DGMG University (paid resources & community for B2B marketers):  https://dgmg.davegerhardt.com/  https://twitter.com/davegerhardt https://twitter.com/Privy  Ship 30 for 30: https://ship30for30.com/ Nicholas Cole: https://twitter.com/nicolascole77 Book: The Art & Business of Online Writing: http://www.nicolascole.com/bookstore/the-art-and-business-of-online-writing