How to keep Fruit Logistica fresh and relevant

In this bonus episode of the Fresh Ideas Show, brought to you by Kanzi, hosts Mike Knowles and Maura Maxwell are joined by David Ruetz and Mario Tobias of Messe Berlin to talk about their flagship fresh produce trade show, Fruit Logistica.Fruit Logistica remains a cornerstone of the fresh produce industry. Each February, the Berlin event becomes a hub for producers, distributors, tech innovators, and start-ups looking to connect, learn, and drive their business forward in the fresh produce business.Now, as Fruit Logistica looks to the future, it is adapting to the needs of younger generations, while maintaining its focus on offering communities, content, and commerce.This episode is brought to you by Kanzi, the apple with the Power to Go!The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnetFollow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnetPart of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.Listen to the audio version of the Fresh Ideas Show on Apple Podcasts, Spotify, or your preferred podcast player.Artwork by Simon Spreckley and Mai Luong for Fruitnet.For more great content that can help you grow your business, visit www.fruitnet.comYou can also be part of The Fresh Ideas Show!For editorial suggestions, contact [email protected] sponsor or advertise in an episode, contact [email protected] Hosted on Acast. See acast.com/privacy for more information.