How to Keep Momentum During the Live Stage of Your Crowdfunding Campaign | Ep. 9

Most founders prepare for launch day. Almost nobody prepares for what comes after it and that's where campaigns are won or lost.Episode 9 of TCF Creator Chronicles features Rubina Manukyan, Project Coordinator at TCF, breaking down what the live stage of a crowdfunding campaign actually looks like: why the curve drops after the first spike, what the backer survey strategy reveals about your real audience, and how real-time data refinement is what separates campaigns that finish strong from the ones that stall in the middle.What this episode covers:- Why the campaign curve always drops after the first spike and why that's normal- Why the first three to four days convert your pre-launch audience and what comes next- What a backer survey is, when to send it, and what it reveals about your real audience- How backer survey results reshape your page, your ads, and your targeting mid-campaign- Why your live stage strategy needs more data than your pre-launch strategy- How bundles and add-ons keep momentum going in the middle of the campaign- Why changing stretch goals mid-campaign can create a new spike- How educative content converts cold audiences who don't yet understand your product- The subscription to reservation rate metric most founders ignore- Rubina's one piece of advice for every creatorEpisode length: 15 minutesNew episodes every week. Season 1: Crowdfunding Foundations🎙️ Now also on Apple Podcasts: https://apple.co/428ux4h▶️ Also on YouTube: https://bit.ly/4uObxVa🍎 Follow us on Apple: https://apple.co/428ux4h🔗 Learn more about TCF: https://bit.ly/4dYO7a8🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgzEsB2K70YNjrFoCdF8zne