How to Keep the Trust Crisis From Killing Your Pipeline

Episode #211:Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.“Having a trust-building program and seeing and embracing it as an imperative, not just a value that sits on the shelf, is strategic for the organization.” - Jamie GierIn this conversation, Dawn and Jamie share strategies for uniting go-to-market teams, using customer voices to guide messaging, and embedding trust-building into company DNA. Their actionable guidance blends leadership wisdom with real-world examples to help executives navigate today’s trust crisis while driving measurable growth.Follow Dawn Werry on LinkedInFollow Jamie Gier on LinkedInFollow host Steve MacDonald on LinkedIn