How to keep things simple

Working with clients across multi channels can often become highly complex and sometimes just plain confusing. In this episode of Killer Media Sales, host Alex Whitlock is joined by head of partnerships for Defence Connect, Andy Scott, and director of Momentum Connect, Jim Hall, to discuss how to keep it simple when it comes to selling across multiple channels. They reveal their top tips to closing the knowledge gap with clients, the importance of not letting the client dictate sale conditions, and the difference in hearing and listening to your client. They also discuss how to navigate what the client thinks they want and what you are selling, and the key pitfalls for those coming into a media sales environment.