How to Know If You Have Outgrown Your Ideal Client | Julie Solomon Joins the COACHED Podcast

What happens when your business evolves - but your message does not?In this episode of COACHED, Coach Keren Eldad sits down with messaging strategist, brand advisor, bestselling author and eight-figure entrepreneur Julie Solomon for a conversation about visibility, identity, reinvention and the messaging mistakes that can quietly keep even highly accomplished entrepreneurs stuck.Julie shares the deeply personal story behind her own reinvention: leaving the traditional PR world, becoming a new mother, accumulating $30,000 in credit-card debt, confronting the impact it was having on her marriage, and ultimately rebuilding her career and business on very different terms.But the heart of this conversation is what happened after Julie became successful.She began to realize that the conventional advice to “serve an earlier version of yourself” had stopped working.Her expertise had evolved.Her clients had evolved.She had evolved.But parts of her messaging were still speaking to a version of herself she had long since outgrown.Julie introduces her framework of the Former Self, Working Self and Highest Self and explains why each responds to radically different messaging.The Former Self responds to pain and struggle.The Working Self consumes information, tips and endless education - often mistaking learning for actual progress.The Highest Self is ready to make decisions and move toward transformation.And therein lies the shift: in knowing that the promise matters more than the pain.Together, Keren and Julie explore what this means not only for marketing, but for leadership: knowing when you are helping versus rescuing, recognizing when over-teaching is actually keeping prospective clients from making decisions, allowing your message to evolve with your mastery, and becoming willing to release strategies, clients and ways of working that no longer fit who you have become.IN THIS EPISODE:Julie’s journey from burned-out publicist to eight-figure entrepreneurThe financial rock bottom that forced her to take stock of her lifeWhy Julie believes we should not always rescue people from their rock bottomsWhy your ideal client may not be an earlier version of youThe difference between the Former Self, Working Self and Highest SelfWhy pain-point marketing can attract clients who are not ready for your workHow over-educating your audience creates consumers instead of decision-makersWhy sophisticated entrepreneurs often have a clarity problem, not a capability problemHow to market toward desire and transformation rather than painWhy your personal story matters — but your “mess” should not become your messageAuthentic alignment versus performing the version of yourself you think will sellWhy your body can tell you when a strategy no longer fitsThe power of creating space instead of continually adding moreJulie’s next chapter and the surprising power she is finding in doing lessCONNECT WITH JULIEWebsite: juliesolomon.netInstagram: @julssolomonPodcast: Woman of InfluenceBook: Get What You Want: How to Go From Unseen to Unstoppable