How to Know If Your Idea Will Work (10 Market Tests)

Every business starts with an idea. Few start with the right one.Before you invest time, money, or attention, your idea should earn it.This video teaches The 10 Ways to Evaluate a Market from The Personal MBA by Josh Kaufman, A practical framework for measuring whether a market deserves your effort.You'll learn how to assess:UrgencyMarket SizePricing PotentialCustomer Acquisition CostCost of Value DeliveryUniqueness of your offerSpeed to MarketUp-front InvestmentUpsell PotentialEvergreen PotentialEliminate weak opportunities before they become expensive mistakes.Whether you're launching a startup, building a product, or choosing your next business idea, this framework gives you a rational way to decide where to commit.Attention is limited. Capital is limited. Time is non-refundable.Evaluate first. Build second.Reference: The Personal MBA - Josh KaufmanIf this changed the way you think, subscribe.Every video is built to improve how you make decisions, build businesses, and create leverage.Timestamps:00:00 – Why Market Research Matters00:21 – The Personal MBA Framework01:27 – 1. Urgency01:50 – 2. Market Size02:18 – 3. Pricing Potential02:55 – 4. Customer Acquisition Cost03:34 – 5. Cost of Value Delivery04:05 – 6. Uniqueness of Your Offer05:09 – 7. Speed to Market05:41 – 8. Up-front Investment06:10 – 9. Upsell Potential07:14 – 10. Evergreen Potential07:50 – Calculate Your Final Score08:11 – What Your Score Means08:57 – The Recap10:21 – Next Steps