How to Know What to Say When You Show Up Online: Messaging Framework [Episode 39]

About the Host:Stacy Braga helps small business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.Episode Description:In this solo episode, Stacy wraps up the Showing Up with Clarity series by answering real questions submitted during her free training, Know What to Say When You Show Up. If you've ever felt unsure how to talk about your offer or explain your work in a way that clicks, this episode is packed with practical ways to connect with your audience—without overthinking or overselling.Stacy covers how to apply her PASPY messaging framework across your content strategy, from emails and social posts to sales conversations, and shares how to tackle tricky messaging moments—like using expert language your audience may not understand. You'll also get a behind-the-scenes look at how sales insights can shape your marketing (and vice versa).Episode Highlights: 00:00 – Introduction and final episode in the “Showing Up with Clarity” series01:15 – Recap of the PASPY messaging framework03:40 – What to do if you're not sure what your people want06:22 – How to do voice-of-customer research (even when you’re busy)09:05 – Using the PASPY framework across all marketing channels12:10 – What to say when your audience doesn’t know the technical terms15:02 – Why building trust matters more than perfect copy16:13 – Wrap-up and what's next on the podcastConnect with Stacy:Website: Stacy Braga Copy StudioInstagram: @stacybragacopyThreads: stacybragacopyPodcast Credits:Podcast edited by Chelsea Koenigsknecht of KC Virtual — @kc_virtualMusic by teodholina — Pixabay