How to land a slot on the big stage at major festivals, with Evenko’s (LASSO, Osheaga) Patrick Guay

Patrick Guay has been around the music industry. Starting in a band himself, his humble beginnings involved eating cold Chef Boyardee straight out of the can in a van while on tour across Canada.Patrick worked across labels in marketing and management, before finding his home at Evenko nine years ago. Patrick is the Senior Manager, Booking, Concerts and Events, playing a huge role in the lineups you see for LASSO and Osheaga. Their team works on 1600 events a year across Quebec and some of the Atlantic region.We dove in on festival strategy, booking, and what festivals of their size are looking for when it comes to getting booked. Long story short, you have to be able to sell tickets in your home market. We also talked about booking in terms of ticket sales and the level of artists and timeslots based on the ability to sell tickets.If you’re independent and building a base of fans who want to see you play, you’re on the right track. If you’ve got an agent, you’re in a great place for getting booked.Connect with Patrick Guay on Instagram.This is mastered., a Front Porch Production. Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business. Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more! For more support with your music career, visit www.masteredbyfp.com. mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders. The theme song for this podcast was written, produced, and performed by Keith Hundt.