How to launch a 7 figure clean fragrance line with Founder Rosie Jane Johnston (part 1)

Today we’re learning from Rosie Jane Johnston, the founder of By Rosie Jane. By Rosie Jane was founded in 2010 by celebrity makeup artist Rosie Jane Johnston, an Aussie who has made her home in LA. Each fragrance, formulated by Rosie herself, is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging. Her perfumes and body care products are refreshingly simple and ideal for daily wear using the highest quality fragrance oils. We cover her journey to building this brand into a 7 figure company stocked in the likes of Sephora and Thirteen Lune, and the campaign that’s driving her customer acquisition right now. The thing that really struck me in this episode is Rosie's relentless pursuit in business and getting what she wants, to get By Rosie Jane to where it is today. She really shows us how a no now doesn’t mean a no forever, and it’s all about being open for when that time comes for the no to turn into a yes. That’s where your courage and conviction are. If you are not doing something you truly believe in, you truly love, you’re not going to stay the course. Whatever that is for you, has to be your driving force. There’s something within your entrepreneurial spirit. That’s just in you. It takes 10 years to reach overnight success. And in that time you need to have that persistence and true conviction in what you’re doing. When we look at legacy brands, there are a few key things key they are getting really right. They have these incredible “whys”. They have a lot of struggles in the beginning. They’ve had to change and move with the time and have great failures and still come back, which is so important to have in the entrepreneurial world. If you love something in this episode please do consider sharing it on Instagram stories and tagging us or leaving us a review to help other ears find us. I’m so grateful for each and every one of you who does this. LINKS WE MENTION: Rosie's Instagram By Rosie Jane's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Female Startup Club + Clearco: Clear.co/partner/female-star 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.