How to launch a business without going broke

"Your story is your currency."  That's what entrepreneur and media strategist Tony Morrison says about building a business in one of the world's most expensive cities. Morrison believes that your unique experiences, values, and purpose are the most powerful assets you have - worth more than any product or story. In this episode of Living Not So Fabulously, Morrison tells hosts John and David Auten-Schneider how storytelling, digital strategy, and AI can amplify your voice with authenticity and impact. For full episodes of Living Not So Fabulously, listen on your favorite podcast platform or watch on our website. Yahoo Finance's Living Not So Fabulously is produced by Dennis Golin. Learn more about your ad choices. Visit megaphone.fm/adchoices