How To Launch A Product Into A Space You Aren't In

In this episode of The Brave Enough Show, Dr. Sasha Shillcutt and Dr. Sarah Villafranco discuss:   How to research the space to launch your product   How to honor yourself as an entrepreneur  Lessons from a decade of being an entrepreneur  Guest Info: Dr. Sarah Villafranco spent ten years as an emergency physician. After a decade, she felt frustrated at the lack of emphasis on simple solutions to health issues, like nutrition, exercise, and stress management. After losing her mom to pancreatic cancer at age 64, Sarah took some time off to reevaluate things. She took a class making soap, and fell in love not only with soapmaking, but also with the way her skin felt after using handmade soap. She became obsessed with natural skincare, and locked herself in a room for two years (not really, but almost), studying and teaching herself how to make products. She launched Osmia in 2012 to help people find simple solutions to skin issues like acne, eczema, and dermatitis. After a decade in the industry, Osmia has a stellar reputation for quality, transparency, sustainability, and authenticity in the clean beauty space. Their products help people find healthier, happier skin with meticulously researched and tested formulas, using sustainable ingredients of exceptional quality. Learn more about Sarah and Osmia here.  Episode Links: Brave Boundaries The Brave Enough Retreat for Women Physicians Brave Enough 2023 CME Conference Follow Brave Enough:   WEBSITE | INSTAGRAM | FACEBOOK | TWITTER | LINKEDIN Join The Table, Brave Enough's community. The ONLY professional membership group that meets both the professional and personal needs of high-achieving women.