How to launch a social video series

Is it worth launching a social video series for your organization and how do you persuade "management" to let you do it? This was a situation Dominic Walker of JMW Solicitors found himself in but he actually found it to be a lot easier than he expected. In today's episode, I'm sharing a section of a chat I had with my good friend Dominic.  He was telling me how he pitched the idea for the Inside Man series and how it developed into the show he makes now. I thought I'd share that with you too.  What is also interesting is how he did this in a profession I would have thought would have been resistant to social media like this. It's an interesting chat.