How to Launch a Video Newsletter in One Friday

How do two friends launch a video newsletter in 2025? Does the world need another one of those? What should it be about? And where should it live?Oh wait, hi! You probably don’t know us. We’re The Andrews. That’s Andrew Phelps. That’s Andrew McGill. We build stuff. Both of us are former journalists who dove into product at media companies and spent years making cool things for places like The New York Times, The Atlantic and POLITICO. Now, we invent and build new products for clients — and our own dang selves.OK, so yeah, last week we did a thing. We soft-launched “Product Fridays,” a weekly discussion between best friends about building digital products.And by soft-launched, we recorded a few minutes and posted it on LinkedIn. Now it’s real. Whoops!We liked doing it, and enough people liked watching it, so we’re going to do this again. (And maybe again after that.) In today’s episode, we talk through what this thing should be. * What platform it should live on? * What rules it should follow? * How many digressions we should allow Andrew Phelps per episode?tl;dr: We think there are plenty of “how to effectively manage your product organization” podcasts out there, and this isn’t that. We see this as “working out loud” — a rolling debate where we offer provocations, refine our thinking, and hopefully deliver some wisdom and entertainment.Take a listen. Comment? Is that a thing on Substack? We’d love your feedback.Mentioned in this episode:* This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit productfridays.substack.com