How to Launch and Grow Your Brand | Branding & Offline Marketing Strategies Explained | #22

In this episode, we have an exciting conversation with Afthab Shoukat, Founder and CEO of Xpresso Global. Afthab began his journey with his first startup, which eventually led him to establish a B School in Kottakkal, Malappuram, that offers an Executive MBA for entrepreneurs in the retail business. He is also active in the construction industry. With a wealth of experience in brand launching and offline marketing, Afthab has built strong connections across the industry. He has successfully led branding projects for prominent names like Lakshya, Royal Drive, Shobhika, and more. Throughout this episode, we dive into his journey and gain insights on how to effectively launch brands, manage communication, and execute offline marketing strategies. If you're looking to learn about branding, brand launching, PR communication, and offline marketing from a seasoned expert, this episode is for you!