How to Launch your Book like a Superstar and get Media Coverage and Sponsors | Dr. Pam Perry

Send us Fan MailEpisode 803 | The Sharvette Mitchell Radio ShowWriting your book is only half the journey. The real question is: How do you launch it so people actually buy it, talk about it, and invite you to speak?In this powerhouse episode of The Sharvette Mitchell Radio Show, Sharvette welcomes back Dr. Pam Perry, nationally recognized PR strategist, branding expert, and founder of Perry PR, to reveal what separates an average book launch from a superstar launch.With more than 25 years of experience helping authors, speakers, and entrepreneurs secure media coverage, publishing opportunities, and national visibility, Dr. Pam shares practical strategies that every aspiring and published author needs to know. Whether you're writing your first book or preparing for your tenth, this conversation is filled with actionable marketing advice you can implement immediately.In This Episode You'll Learn✅ The biggest mistake most authors make before launching their book✅ Why your book cover is actually a marketing tool✅ How to build a launch team before your book is released✅ What belongs inside a professional media kit✅ Why every author needs a press release✅ How to attract media attention—even without a bestseller✅ Creative ways to secure sponsors for your bookKey Takeaways1. Start Marketing Before the Book Is FinishedOne of Dr. Pam's biggest recommendations is to begin building excitement months before publication.Test multiple book cover designs, gather audience feedback, and begin talking about your upcoming release long before launch day. 2. Think Beyond Book SalesYour book is not the finish line.It opens doors to: Speaking engagements  Podcast interviews  Corporate training  Workshops  Consulting  Brand partnerships A successful launch positions you as an expert—not just an author.Memorable Quotes"Make it easy for the media to book you.""Authors are celebrities.""Your book cover is your first marketing tool."About the Guest:Dr. Pam Perry is the founder of Perry PR, an award-winning public relations and branding agency. Dr. Pam is a seasoned strategist with over 25 years of experience in media and marketing. The agency specializes in helping authors, speakers, and entrepreneurs build their personal brands, gain media visibility, and secure publishing.The Sharvette Mitchell Radio Show | www.Sharvette.com Listen and Subscribe to our Podcast: https://pod.link/281762250 Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250Listen on Spotify - https://open.spotify.com/show/6Er67rVhcSqj8MO7ysL9bVListen on iHeart Radio: https://www.iheart.com/podcast/256-the-sharvette-mitchell-rad-31047507/Listen on BuzzSprout- https://thesharvettemitchellradioshow.buzzsprout.comListen on Amazon Music Podcast: https://music.amazon.com/podcasts/7a6dbb45-abf8-4ce7-8202-116b3dbd3f31/the-sharvette-mitchell-radio-show