How To Lead a Rebrand With Reduced Budgets During An Economic Downturn with Angela Brown

How do you lead a full rebrand, restructure a global marketing team, and compete with better-funded rivals — in the middle of an economic downturn?In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Angela Brown, Chief Marketing Officer at NCC Group, to share her truly inspirational journey. Angela joined the business in January 2023, just as the macroeconomic turndown started, but since then has delivered a complete brand transformation while working with challenging budgets.From navigating profit warnings to restructuring a global team across multiple disciplines, Angela offers unfiltered insights that marketing leaders can implement when facing their toughest challenges. This is real experience from a CMO who actually did it.What You'll Learn in This Episode:✔️ How to execute a complete rebrand during a profit warning and budget cuts✔️ Why decision-making by committee kills rebrand projects and what to do instead✔️ How to restructure a global marketing team from regional silos to a unified function✔️ The secret to competing against better-funded competitors without matching their budgets✔️ How to balance internal and external communications during massive organisational change✔️ The mindset shift required to move from digital-heavy to relationship-driven marketingWhether you're leading a rebrand in uncertain times, competing with companies that can outspend you, or rebuilding a marketing team through a restructure, this episode is packed with practical takeaways from a CMO who successfully navigated all three challenges.Connect with Angela on LinkedIn: linkedin.com/in/angelabrowncmo/Connect with Karen on LinkedIn: linkedin.com/in/lloydkaren/Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk