How to Lead Tourism for Good: Leslie Bruce, CEO of Banff & Lake Louise Tourism

In this episode of the Into The Hearts of Canada series, Karryon's Matt Leedham joins Leslie Bruce, CEO of Banff & Lake Louise Tourism, for an inspiring and uplifting conversation where Leslie shares the success story of leading tourism for good.Leslie’s leadership at Banff & Lake Louise Tourism reminds us of the profound impact sustainable and regenerative tourism can have on our communities, environments, and economy.For travel professionals, Leslie's work highlights the importance of sharing these values with your clients to ensure everyone benefits from tourism.– – – –Into The Hearts of Canada is presented by Karryon, in partnership with Destination Canada.Subscribe to Into The Hearts of Canada Podcast hereVisit: www.destinationcanada.com for more on Canada and www.keepexploring.com.au Visit: www.banfflakelouise.com for more on Banff and Lake LouiseWatch the Tourism For Good with Leslie Bruce video hereFind your local Canada Specialist Travel Advisor hereRead more about Into The Hearts Of Canada episode 1 hereVisit: karryon.com.au for the latest travel news and trends– – – –Presented by Karryon, Into the Hearts of Canada takes you beyond the guidebooks and into the heart and soul of one of the world’s most progressive travel destinations.Hosted by Karryon’s Matt Leedham, this interview series explores the people, places, and powerful ideas shaping the future of travel through a Canadian lens. From Indigenous knowledge-keepers and local changemakers to iconic landscapes and regenerative tourism pioneers, each episode offers an intimate conversation with the people reimagining what travel can be:Whether you’re a curious wanderer or a travel professional seeking fresh insights, this podcast invites you to see Canada with new eyes and an open heart.Into The Hearts of Canada is presented by Matt Leedham and produced by Cassie Walker, with audio production by Rebecca Lewis.Karryon acknowledges the traditional owners of the lands on which Karryon Media is made and the lands on which you are listening to this podcast today.Mentioned in this episode:ITHC midroll updated 14/07/2025Softer take14/07/2025 edit