How to Leave Corporate and Build a Purpose Driven Brand

Wendy Jensen spent decades leading corporate teams and strategy in a fast-paced environment at a major internet company. Then she walked away to start something entirely her own— a purpose-driven retail and lifestyle brand rooted in Scandinavian values, family heritage, and genuine human connection.In this episode, Wendy joins host Chelsey Reynolds to share how she left executive leadership to build Scandinavian Hearts, a business that brings joy and meaning into people’s lives through design, storytelling, and intentional growth. They talk about the mindset shifts required to move from corporate leadership to creative entrepreneurship, how to find purpose after burnout, and why it’s okay (and often powerful) to start small and grow on your own terms.Whether you're a founder seeking clarity, a leader ready for reinvention, or a dreamer wondering what’s next, this episode will challenge your assumptions about success and leave you inspired to lead with heart.Topics Covered:Purpose-driven brand strategyCorporate to entrepreneurship transitionsFounder burnout and reinventionScandinavian lifestyle and slow livingBuilding a brand with values and storyFollow Wendy's journey:Wendy's LinkedIn: https://www.linkedin.com/in/wendyjangaard/Learn and shop: https://scandinavianhearts.com/Instagram: https://www.instagram.com/scandinavianhearts/Facebook: https://www.facebook.com/ScandinavianHearts/Amazon Page:  https://www.amazon.com/stores/Wendy-Jangaard-Jensen/author/B0BJ9QQZX8,Growth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.