How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547

In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free.Today we’re discussing:The fast way to build legal agility into your business model from day oneStructuring for growth and asset protection (company, trust, unit trust)IP basics retailers actually need: trademarks, copyright, designsAI in content and images: what you do and don’t own, and how app T&Cs can bitePrivacy and Spam Act essentials for email and SMS listsWriting T&Cs and privacy policies that match what you actually doReturns done right: change‑of‑mind vs faulty goods obligationsInfluencer campaigns: disclosure, guidelines and who’s liable if they over‑promisePromotions and pricing: genuine discounts, time limits and “while stocks last”Working with overseas suppliers and dropship partners: protections to bake inConnect with MarianneExplore LegaliteSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community