How to leverage customer feedback to build the right product - Adam Tank, CCO at Transcend

GUEST BIOAdam Tank is a seasoned professional with over 10 years of experience in the water industry, specializing in innovation, software, and business development. In his current role as Chief Customer Officer at Transcend, Adam is responsible for the success of the clients and marketing initiatives related to the Transcend Design Generator and automation of preliminary engineering activities. Before joining Transcend, Adam served as the North America Smart Cities Director at Suez and led a robotics spin-out of the General Electric corporation, which focused on cutting-edge potable water pipe rehabilitation techniques. Adam received his undergraduate degree in microbiology from Kansas State University and his M.B.A. from the University of Arizona. In addition to his professional career, Adam is an avid water blogger and podcaster, foster dad, long-form author, and an advocate for volunteer organizations such as Big Brothers Big Sisters of America.MAIN INSIGHTInvolve customers and continuously gather feedback throughout the product development process to ensure that you are building the right thing.KEY TAKEAWAYSStart by having an internal discussion with your company to understand what your ideal future for the company looks like.Create a minimum viable content piece or product mock-up to show customers what the future will look like.Get feedback from existing and potential customers in real-time to see how they feel about the concept.Continuously get feedback as you build the product or service.Set up touchpoints or checkpoints with initial interested customers.Try to have sales conversations with customers to understand what they are willing to pay.Keep getting feedback to ensure that you are building the right thing.MORE FROM TRANSCENDTranscend Design Generator (TDG) is an intuitive, online generative design platform that enables capital planners, project developers, and engineering professionals to rapidly generate preliminary engineering designs for critical infrastructure, including the Water & Wastewater treatment and Power Sectors. Learn more at https://transcendinfra.com/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast