How to Leverage LinkedIn for Content Marketing
from Modern Marketing Engine podcast hosted by Bernie Borges
I recently had the privilege of recording this podcast with Jason Miller on location at his office in San Francisco. Jason is the Global Content Leader at LinkedIn Marketing Solutions. Jason came to the (often boring) world of B2B marketing from the music industry, bringing his creative talents with him and applying them in a unique way. In this podcast, Jason reveals creative content marketing practices that work and how you can leverage LinkedIn Marketing Solutions to reach and engage your target audience. In the context of this podcast, Jason also reveals tips from his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. Visit our show notes page for links to resources we discuss in the podcast. http://www.socialbusinessengine.com/podcasts/how-to-leverage-linkedin-for-content-marketing.
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