🇺🇸 How to leverage realized value to naturally drive up-sell and cross-sell

I sat down with Ognen Borozanov, a powerhouse in the world of customer-centric growth and value realization.Ognen brings a wealth of experience in navigating the most critical phase of the customer journey: the transition from a "closed-won" deal to a thriving, value-producing partnership. He is a firm believer that the real work and the real magic, starts the moment the ink dries. His approach focuses on bridging the gap between sales promises and operational reality, ensuring that every account doesn't just launch, but truly excels.In this deep-dive episode, we’re tackling the "post-signature" roadmap:The Path to First Value: How to take a newly signed account starting with a rock-solid handover and lead them swiftly and effectively to their first meaningful win.Stakeholder Alignment: Proven strategies for keeping various stakeholders engaged, informed, and excited about both the intended value and the achieved outcomes.Value as a Growth Engine: How to leverage documented success and realized value to naturally drive up-sell and cross-sell opportunities without the hard sell.