How to leverage social media to grow your brand: An interview with Emily Wickard from Shop Avara

Join us as we dive deep into the journey of Emily Wickard, the mastermind behind Shop Avara. From humble beginnings in a home-based startup to becoming a nationwide sensation, Emily shares the secrets behind transforming a small business into a social media powerhouse.Discover how she nurtured customer relationships, built a thriving online community, and conquered Instagram feeds with her brand's distinctive style.  Plus, we decode the latest trends in influencer marketing and share innovative strategies for small businesses dreaming big. But it's not all smooth sailing! We tackle the challenges of stepping into the entrepreneurial limelight, from camera shyness to online negativity.  Yet, with the right mindset and a supportive community, your on-camera confidence can soar. To learn more about Emily and Shop Avara visit https://shopavara.com/ and follow on Instagram @shop_avaraThis episode is supported by: Mother Modern Plumbing Please show your support for the show by visiting our amazing sponsors.