How to Leverage Strategic Partnerships: A New Business Model for MSPs | Pax8 - Academy Live Podcast Episode 19

In this episode of Academy Live, Zac Paulson, Director of Product and Strategy at ABM Technology Group, shares the compelling case study of how TrueIT launched TruNorth—a new business created by collaborating with MSPs to deliver services beyond the traditional scope. You’ll hear how TrueIT identified unmet market needs, developed unique solutions, and built high-trust relationships with MSP partners to expand service offerings and increase profitability. 🔑 Key Topics Covered: ✅ How to identify and capitalize on market gaps ✅ Creating value-added services through MSP collaboration ✅ Shifting from competition to strategic partnership ✅ Building trust with partners to strengthen service delivery ✅ Tapping into new revenue streams through diversification ✅ Real-world insights and lessons from a successful case study 📌 This video will inspire you to think beyond competition and explore how partnership can become a true growth engine for your business. 👍Like and 🔔Subscribe to stay up to date on our latest episodes. Remember, we’re live 🔴 on YouTube with NEW episodes every other Tuesday at 2 PM MT.   🗓️ This episode was previously streamed on Youtube on 04/22/2025   ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOSTS Rex Frank | Vice President of Academy | Pax8 https://www.linkedin.com/in/rexfrank/ Bessie Nolan | Academy Partner Educator | Pax8 https://www.linkedin.com/in/bessienolan/ Chris Kaiser | Director of Peer Initiatives | Pax8 https://www.linkedin.com/in/ckaisercsquared/ ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE GUEST Zac Paulson | Director of Product and Strategy | ABM Technology Group https://www.linkedin.com/in/zacpaulson/ ⎯⎯⎯⎯⎯⎯⎯⎯ LINKS Pax8 Academy Homepage https://tinyurl.com/y4m8d3cd Become a Partner with Pax8 Academy https://signup.pax8.com/?lang=EN_US ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Pax8 Beyond 2026 ☁ Learn more about our partner event: https://www.pax8beyond.com/ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/H1MI50NFhHl Explore our cloud marketplace - http://pax8.io/Ix0450NFhI9 ☁ Subscribe To Our Channel ☁ Never miss an episode of Academy Live - http://pax8.io/5yxJ50JJ3Z3 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/5xUR50NFhJb