How to Leverage Video to Engage Gen Z with Career Services (feat. Willie Wittezehler)

Willie Wittezehler, Creative Director at Roadtrip Nation, shares best practices for how career centers can use video to engage Gen Z with their services.Willie has produced and directed Roadtrip Nation’s award-winning documentaries for over 16 years and been behind the lens for over 200 interviews. Roadtrip Nation is a nonprofit organization that provides resources and tools to help people explore careers and build lives around their passions. Roadtrip Nation has conducted over 3,500 video interviews with leaders from around the world who have turned their interests into their careers.In the episode, Willie covers:Why Gen Z prefers video for content consumptionTrends around video content, length, and formatsTips for creating authentic content that will appeal to Gen ZOn-camera interviewing best practicesWhy video should be a key part of every career center’s content strategyWhy video as a format is uniquely well-suited to provide students with real insight into career pathwaysStrategies for how to leverage and promote video content to support Gen Z students And moreResources from the episode:Roadtrip Nation websiteRoadtrip Nation documentariesA Balanced Equation documentary Continue the conversation in the Career Everywhere Community! Join 2,000 other higher ed career services leaders today: careereverywhere.com/community