How To Leverage Your Brand Story To Grow Your Business: Wayne Partello - Story Marketing

Get your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his own successful business. The discussion shifts to the importance of storytelling in marketing and how it can help businesses tell their own story in a world without gatekeepers. Be inspired as the host shares how a strategic approach to podcasting can help in reaching the right audience, giving examples of how clients leveraged podcasting for their businesses. The electrifying episode concludes with a catch-up session with a friend who launched an empire, reinforcing the importance of continual growth as an entrepreneur. Tune in and don't forget to subscribe and leave a review!Timestamps[00:00:05] Guest's Story of Skipping College for Video Production[00:03:28] From promotions to CMO: One radio host's journey[00:06:40] From Sports Executive to Entrepreneur[00:09:49] Empowering Creatives in Business[00:13:07] The Power of Storytelling in Podcasting[00:16:14] Guest's entrepreneurial success with CuentoBest Quotes[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses tell their story[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories[00:16:03] My life's mission is making sure that that message lands for everyone to understand the power behind all because, I mean, again, a phenomenal example We're working with teams on the team side, but we're working withAll Quotes[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses Tell their story[00:01:21] Social media was sort of, like, in its early stages in the business world and, you know, especially in the sports world, like, people are still trying to figure out[00:10:29] I learned throughout the journey of becoming an executive that I had to really control my creative and allow my creatives to shine[00:07:04] I want everybody to be able to experience when I got to experience every day[00:08:24] I've always been an entrepreneur. I've always kinda done my own thing. I've always side hustled[00:08:58] I'm not as weird as I thought I was. There are other people like me that that's where that is fun and entertaining for them to do this[00:01:45] We, you know, we obviously we're following the same trends, paying attention to same, you know, sort of metrics and and and how business was it was in the infancy, but, you know, to see where it's all gone from that point to today and all the different businesses that have sprouted from it[00:05:32] For me, that was an incredible opportunity to obviously take all the skills that I had acquired[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right