How to Leverage Your Expertise with Intellectual Property with Erin Austin

It's not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates. In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital role in your business.  They also discussed what it takes to go from being General Counsel in a mega corporation to running a solo practice. Show Notes Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e16-leverage-your-expertise-with-intellectual-property/ Connect with Alastair and Marketing for Consultants On LinkedIn On Twitter On YouTube  Subscribe to the email list at MarketingForConsultants.com Like what you heard? Help share the podcast by leaving a rating & review on Apple Podcasts