How to lizardproof your brand

For most marketers, cutting through the noise with their brand message is a big concern. But even if your message gets to its audience, there's no guarantee they'll absorb it.  This speech, delivered September 28th 2017 to a group of financial managers, describes how our 'lizard brain' blocks seemingly valuable messages. More important, it illustrates how to create messaging that is 'lizardproof'.  Hope you enjoy the talk as much as the audience did.