How to lizardproof your brand

from Didn't See It Coming with Marc Stoiber Hosted by Marc Stoiber

For most marketers, cutting through the noise with their brand message is a big concern. But even if your message gets to its audience, there's no guarantee they'll absorb it. This speech, delivered September 28th 2017 to a group of financial managers, describes how our 'lizard brain' blocks seemingly valuable messages. More important, it illustrates how to create messaging that is 'lizardproof'. Hope you enjoy the talk as much as the audience did.

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How to lizardproof your brand

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How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 35 minutes long.

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This episode was published on September 29, 2017.

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