How to Magnify Your Hospitality Property’s Visibility | Ep. #259

With the world slowly starting to open up, it is one thing to be ready, but how are customers going to find you?Today’s episode is about your hospitality property’s visibility.People have been thinking of travel since the start of COVID-19 and in the not too distant future, this is going to become a reality. Hospitality properties are eager to open their doors to the world, so how are you going to stand apart from your competitors?Your hospitality property’s visibility ranking higher on GoogleHow can you do this?You need to have your website search engine optimized but many owners and managers are not sure or are nervous about SEO, plus, it rarely offers any quick wins or instant gratification. This is a long-term endeavour.For this, to work you need to have your house in order before you’ll see any real results from your search optimization efforts.It is not a one-and-done task to be crossed off your marketing to-do list.Just to be clear, you don’t need to be all that tech-savvy to understand SEO. Any time you create content for a new promotion or try to capture traffic with a blog post, optimizing for search engines should be baked right in, from initial thought to publication.Here are some ways you can set yourself up for successMake your website easy to useOne of the best things you can do for your property’s website is to improve the user experience.Search engines consider a lot of different ranking factors when deciding which pages get top placement on the results pages.• Does your website load quickly? • Does it function well on a mobile device? • Is it easy to navigate around - find the right info - book a room?Even with limited experience, there are things you can do to make it easier for potential direct booking guests to find and use your website.Continue listening or reading and I’ll share 8 ways to make it easier for your potential guests to find you…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/how-to-magnify-your-hospitality-propertys-visibility-259Post COVID-19 Action PlanKeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider TipsKeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/olkD2Lcbl0cA Division of Keystone Hospitality Property Development