How to Maintain Human Connections Amidst Go-to-Market Complexity

💡 Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional engagement with AI, automation, and big data while maintaining authenticity. This episode highlights storytelling, trust, and human connection as keys to B2B marketing success. 💡"For companies nowadays, go-to-market strategies are complex. I think the solution is to leverage technology to manage this complexity. However, the real secret is adding an emotional touch—being human, real, and transparent. It's not just about being the first to use the best technology." - Felix BartelsFelix presents a transformative perspective on modern B2B marketing, emphasizing a human-centric approach, storytelling, and consultative strategies. This shift moves businesses from traditional product-focused messaging toward an integrated experience that prioritizes authenticity, emotional connectivity, and innovation. By adopting these insights, companies can strengthen relationships and enhance brand loyalty in an evolving market.Follow Felix Bartels on LinkedInFollow host Steve MacDonald on LinkedIn