EPISODE · May 24, 2025 · 3 MIN
How to maintain traffic when AI summaries answer user queries directly in search results
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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What this episode covers
Rethink traffic metrics as AI search evolves toward direct answers and lead generation with Mike Walrath from Yext.
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How to maintain traffic when AI summaries answer user queries directly in search results
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