How To Make A Kickstarter Campaign

Thinking of launching your own Kickstarter? PB & Jay are here to walk (or stumble) you through the entire process! From setting realistic funding goals and crafting a killer campaign page to dealing with backers, marketing strategies, and the chaos of stretch goals—this episode is packed with tips, real-life experiences, and cautionary tales. PB spills the tea on his 17 successfully funded Kickstarter campaigns, while Jay contemplates launching an actually real campaign for his "Curvy Stickman" pin (you’ll have to listen to believe it).But what happens after a Kickstarter is funded? The duo dives into the challenges of manufacturing, delays, and backer expectations—including PB’s horror story about a manufacturer sending 150 pins with “pepper glitter” instead of the intended design (yikes). Plus, they discuss the crucial final steps of fulfilling rewards, handling unexpected hurdles, and why impulse purchases in the BackerKit add-on shop can make or break a campaign!And because no episode is complete without some delightful chaos, PB & Jay wrap things up by sharing their latest hyper-fixations, from unexpected obsessions to guilty pleasures. Then, it’s time for Choose It or Lose It, where they’re forced to make some truly painful creative choices—expect drama, debate, and at least one existential crisis.If you’re an artist or creative looking to crowdfund your next big project (or just enjoy PB slowly losing his mind over Kickstarter logistics), this episode is a must-listen!Find Us and Support the Podcast!Visit theconcreatives.com for all our socials and more!Love what you’re hearing? Leave us a 5-star review to help keep the podcast growing!