How to make a living from Substack, with Maggie Alderson episode artwork

EPISODE · Jun 14, 2026 · 47 MIN

How to make a living from Substack, with Maggie Alderson

from The Content Byte · host Lynne Testoni and Rachel Smith

This week, Lynne and Rachel are chatting with journalist, editor and novelist Maggie Alderson about how to create a good income stream from Substack. Now three years in with a highly successful column on Substack, Maggie shares her strategies about growing subscribers on the platform, including sharing occasional free posts. She also talks about the support she receives from the Substack community and how it has become a helpful source of income as traditional media declines. There's a lot to unpack in this episode, with many tips and hints, including Substack networking and events, why she still loves fashion and whether self-publishing will be her next adventure. Maggie's Substack is here: https://maggiealderson.substack.com/    Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co  

Episode metadata supplied by the publisher feed · Published Jun 14, 2026

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How to make a living from Substack, with Maggie Alderson

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