How to make a thought leader

Episode 6 of the The Public Relations Podcast podcast, hosted by ThePublicRelationsPodcast, titled "How to make a thought leader" was published on December 10, 2023 and runs 47 minutes.

December 10, 2023 ·47m · The Public Relations Podcast

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Summary

Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week. We take a deep dive into how thought leaders are created focusing on the strategies that have turned Neil Degrass Tyson from a scientist to a global name. We also look at framing stories when pitching to journalists of different ages and backgrounds. We look at the power of influencers, at the techniques of people like Taylor Swift as well as the economics of influence engagement and how any organisations can take part. Plus, we look at a campaign Kayley has been running for a TikTok influencer platform called https://soundme.live/ *THE PROJECT* * www.PR-ology.com - new strategies from the world of PR to apply to your campaigns today * SUBSCRIBE * * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and weekly newsletter - https://thepublicrelationspodcast.com/ * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/ *GUEST* Kayley Hamilton Owner of https://www.uplvlagency.com/

Episode Description

Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week.

We take a deep dive into how thought leaders are created focusing on the strategies that have turned Neil Degrass Tyson from a scientist to a global name.

We also look at framing stories when pitching to journalists of different ages and backgrounds. We look at the power of influencers, at the techniques of people like Taylor Swift as well as the economics of influence engagement and how any organisations can take part.

Plus, we look at a campaign Kayley has been running for a TikTok influencer platform called https://soundme.live/

*THE PROJECT*

* www.PR-ology.com - new strategies from the world of PR to apply to your campaigns today

* SUBSCRIBE *

* Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps

* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

* Website and weekly newsletter - https://thepublicrelationspodcast.com/

* Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/

*GUEST*

Kayley Hamilton Owner of https://www.uplvlagency.com/