EPISODE · Apr 18, 2019 · 54 MIN
How to Make Advertising Work
from Working Dads · host Penji
Links mentioned in interview: Website: https://www.215marketing.com Website: https://www.askdennisbrown.com Website: https://www.marketingcheatguides.com/about/ Follow Us: Podcast Website: http://www.tbeshow.com Instagram: https://www.instagram.com/grzybowskij YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ Sponsors: Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business.. Follow Penji Here: Website: https://penji.co Instagram: https://www.instagram.com/dotpenji For dads figuring out work, family, and everything in between. Nobody prepares you for this. Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything. I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone. So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there. We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff. And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere. Come find your people. Working Dads. For dads figuring out work, family, and everything in between.
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What this episode covers
Businesses waste thousands upon thousands of dollars a year on improper advertising tactics. It’s imperative for you to understand what works. Now, you won’t figure out what truly works without some form of testing, but it’s critical to test, test, and test some more. A,B,C,D and even Z your way to advertising success.
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How to Make Advertising Work
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