HOW TO: Make an Effective Movie Trailer (w/ Andrew Gerstenblatt)

LIGHTS, CAMERA, TRAILERS. This week, Andrew Gerstenblatt invites us into the captivating world of the movie trailer. Andrew’s passion radiates with depth and nuance as he makes a compelling case for trailers-- not merely as marketing tools, but as a distinct and often underappreciated art form. Andrew guides us through the intricate process of crafting trailers, oftentimes communicating directly with directors and studios, playing a unique role in each film's rollout. Andrew has been a consistent supporter of 50/50 and we're thrilled with how this conversation turned out. Enjoy!