How to make and lead a business the world needs, with Alan Moore

Alan Moore is my guest on Episode 91 of Inside Ideas with Marc Buckley. Alan Moore, author of the bestselling Do Design: Why beauty is key to everything, has written a new and timely business book for our post-Covid world. Business is changing. The single pursuit of ‘profit at any cost’ has been replaced by a desire to build companies that create a better future - and enjoy commercial success. In Do Build, Alan Moore draws on his years of research into some of the most pioneering and progressive businesses on the planet. By speaking to their purpose-driven founders, he discovers that it is possible to lead with generosity, have a transparent supply chain, design products and services that are considered and joyful, and create a company culture where individuals flourish. By sharing examples of best practice, Moore invites us to create a different type of business: one that will regenerate and restore our economy, our environment, and our civilisation. Alan Moore is a designer and business innovator on a mission to help businesses discover their own unique beauty. He mentors teams and individuals, delivers leadership programmes, and advises clients on regenerative business practices. He has collaborated with companies and institutions all over the world, including PayPal, Microsoft, Xero and MIT. Do Design (Do Books, 2016. With over 20, 000 copies sold). He has spoken at SXSW, the Hay Literary Festival and the Do Lectures. https://beautiful.business/