How to Make Big Things Happen Fast

As you know, I’ve been trying to get one of my favorite business authors to the Academy to host a 2-day event.Today I’m pleased to announce that July 28-29 you can meet and be mentored by the great Jon Spoelstra.Jon is going to teach you how to thrill the public and rock your bank account. He’s going to teach you how to Market Outrageously.Marketing Outrageously is fun.Marketing Outrageously is politically incorrect.Marketing Outrageously is using your imagination.Marketing Outrageously is being willing to be laughed at.Marketing Outrageously is putting revenue first and everything else second.Marketing Outrageously is dropping your assumptions and starting all over with a fresh point of view.Marketing Outrageously is the opposite of marketing safely – but it may be the only truly safe way to market in 2009.A half-hearted marketing strategy is like buying a ticket halfway to Europe. Don’t do things halfway. Jon Spoelstra doesn’t believe in small ideas, small plans or small results. And after attending this class, neither will you.One of my favorite Jon Spoelstra stories happened when Jon worked with the New Jersey Nets back when that team was at the very bottom of the NBA roster. The Nets had no star players, no up-and-comers and no loyal fans, but he made them the most profitable franchise in all of basketball. And he did it without winning games.Jon says, “I’ve got a warped perspective on advertising: I think advertising should get results you can feel. Don’t give me any of that image or identity stuff; I want revenue that I can track to the ad. Anything less is, to me, like throwing money into a tornado and hoping for the best.”In just three seasons, the revenues from paid ticket sales went up from $5 million to $17 million. Local sponsorships ballooned from $400,000 to $7 million. And the market value of the team grew from $40 million to $120 million.Read the course description. This class is going to be amazing.This 1-time-only event will be strictly limited to 100 attendees, all of whom should expect a significant jump in revenues upon returning back to work.Could you use a significant jump in revenues?Roy H. Williams