How to Make Change Stick in Your Marketing Team

In this episode of The Agile Marketing Edge, we dive into the art of making change stick in marketing teams. Change is everywhere, from evolving technologies to shifting consumer behaviors, and as marketers, we must adapt or risk becoming obsolete. This week, Andrea Fryrear is joined by Elizabeth Venter-Botha, an expert in transformative change, to explore the intricacies of change management. Elizabeth shares her insights on preparing teams for change, the importance of involving team members in the process, and the pitfalls of resistance. Together, Andrea and Elizabeth discuss why change management is an evergreen capability and how marketing teams can overcome unique challenges. Tune in to learn how to foster a culture of resilience and adaptability in your marketing team.