EPISODE · Jan 19, 2026 · 23 MIN
How to Make ChatGPT Ads Not Suck
from The AI Daily Brief: Artificial Intelligence News and Analysis · host Nathaniel Whittemore
Ads are coming to ChatGPT, but they don’t have to follow the same tired playbook as search and social. This episode outlines a five-part plan for doing ads differently: giving users real control and transparency, shifting from pay-for-attention to pay-for-outcomes, building a genuinely useful offers exchange, letting brands fund capabilities and action-oriented agents instead of banner placements, and creating ad programs people actually want to support through small business and AI-native founder grants. Ads may be inevitable, but a conversational interface creates a rare chance to make them feel like features, not interruptions. Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. https://www.kpmg.us/AIpodcastsZencoder - From vibe coding to AI-first engineering - http://zencoder.ai/zenflowOptimizely Opal - The agent orchestration platform build for marketers - https://www.optimizely.com/theaidailybriefAssemblyAI - The best way to build Voice AI apps - https://www.assemblyai.com/briefLandfallIP - AI to Navigate the Patent Process - https://landfallip.com/Robots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/The Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? [email protected]
What this episode covers
Ads are coming to ChatGPT, but they don’t have to follow the same tired playbook as search and social. This episode outlines a five-part plan for doing ads differently: giving users real control and transparency, shifting from pay-for-attention to pay-for-outcomes, building a genuinely useful offers exchange, letting brands fund capabilities and action-oriented agents instead of banner placements, and creating ad programs people actually want to support through small business and AI-native founder grants. Ads may be inevitable, but a conversational interface creates a rare chance to make them feel like features, not interruptions. Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. https://www.kpmg.us/AIpodcastsZencoder - From vibe coding to AI-first engineering - http://zencoder.ai/zenflowOptimizely Opal - The agent orchestration platform build for marketers - https://www.optimizely.com/theaidailybriefAssemblyAI - The best way to build Voice AI apps - https://www.assemblyai.com/briefLandfallIP - AI to Navigate the Patent Process - https://landfallip.com/Robots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/The Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? [email protected]
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How to Make ChatGPT Ads Not Suck
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