EPISODE · Oct 3, 2024 · 45 MIN
How to make Content (When you can't) - Teacher: Daniel Kading
from Useful Content - Content Creation & Strategy Podcast for Marketing Teams · host Juma Bannister | Content Creation & Strategy & Daniel Kading
Hello and welcome to useful content And today we have a brand new teacher our useful content classroom Daniel Kading. Hi, Daniel. Hey, thanks for having me. Appreciate you, uh, bringing me on and giving me your platform to, uh, spread some knowledge and good vibes. Yeah, Daniel. So before we started here, we were having a bit challenges, things we'd never had on the podcast, but it's always good. It's always good to work through those things together and figure them out. So good to go now. And uh, we a good talking about some interesting content things that you want to, to bring to the people But before we do that, could you share a little bit about yourself and how you help your make useful content? living in Colorado in the U. S., uh, started writing in high school. That eventually blended into a career in marketing and that transcribed into me eventually becoming a ghost writer and working on LinkedIn. Start building my agency and creating, crafting stuff on LinkedIn. And it's just been a blast. I've, I've met so many people. I'm meeting you right now. Uh, you know, a long time ago, I remember looking, looking up to your content, the consistency, the level of, production value. Like we just, I just witnessed with you, you know, I'm definitely impressed with your desire to make sure it looks good, which is awesome. Right. What I do with my clients to help them create content much more easily, cause I've moved more into like a overall social media role, as opposed to just being a ghostwriter. try to make sure that they have systems in place that are easy to do that Don't take up a ton of time. I worked for a couple of agencies that just wasted so much time with the client. And it's like, we could do this in a much more hands off way. That would take only one hour per month, as opposed to like six hours. And it would be way less weight, way less hassle. And so eventually I left those agencies and I started my own because I just wanted to do things my own way, you know? Yeah. Yeah. been writing since, well, I mean, like uh, since about the age of age of 17, you were in high school. Yeah. So I looked at your LinkedIn posts and 83. 6 percent of them are either text or and a text. Um, yeah, and so this, this, that's the start and you see you're by and large writer. Yeah. Yeah? definitely. I say so. I like to mess around with video and, uh, people have told me I'm good with video, but I, at my core, I'm a writer for sure. So how has it been transitioning from being a freelancer trying to build an agency Has that been challenging? Super challenging. Like, let's be honest. Yeah. Freelancing, you kind of get a pass. It's like, Oh yeah. You know, like you're just sort of figuring this out. It feels more like that. Or there's like the. You know, the Peter Parker with, uh, you know, the guy in the original Spider Man, he's just like, yeah, freelance, you know, it'll be great for a guy like you. And, uh, but there's like that vibe to it, you know, and then like you're building an agency and it's like, you know, like you really, in my opinion, it brings a lot of pressure of like, you gotta have your systems down. You gotta really bring something extra, you know, like there needs to be set up system from the point they pay their invoice to the point that their first piece of content go...
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How to make Content (When you can't) - Teacher: Daniel Kading
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