How to make digital content that attracts viewers & brands

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to LadBible Group lead producer Connor Suckling about how it approaches making content for YouTube and other platforms that brings in viewers as well as brand support. Suckling works across LadBible brand SportBible’s various shows, and has key insight into how it approaches creating new formats, sourcing talent, the various social video platforms, and more.Among the productions that Suckling mentions in the episode are its Snack Wars series in partnership with Uber Eats that debuted around the men’s Euros in 2024, as well as its Find The Fake Fan series that launched in the same year. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 26 minutes long.

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This episode was published on July 22, 2025.

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