How to Make Money in Media, with Kara Swisher

What this episode covers

Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to build brands like hers. She’s also got unexpectedly kind words for how Rupert Murdoch – “Uncle Satan” as she calls him – is handling the current media moment, and an update on her bid to buy The Washington Post. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [email protected] Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Mixed Signals from Semafor Media?

This episode is 46 minutes long.

When was this Mixed Signals from Semafor Media episode published?

This episode was published on January 31, 2025.

What is this episode about?

Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the...

Can I download this Mixed Signals from Semafor Media episode?

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