How to Make Price Irrelevant Through Radical Customer Service

John DiJulius started his first business, John Robert's Spa, 23 years ago. Today, it is consistently recognized as one of the top 20 salons in America. It didn't start out that way, though. As the company opened new salons, service began to deteriorate. Frustrated, John began studying the greatest customer service companies such as Ritz Carlton, Disney, and Nordstrom to discover their secret to embedding a service culture throughout multiple locations. In his research he stumbled upon the formula, codified it, and now spreads this radical customer service revolution message throughout the world. In today's episode, you'll learn the secret formula to use radical customer service to make price irrelevant.