How to make sales training stick
from The Shift Control Sales Podcast Hosted by Shift Control
There are so many reasons for businesses to integrate regular sales training - for some its a massive shift in behaviour having always held internal tribal programmes, for others it is embedded in their DNA and their culture. Training should be more than an anniversary event or a response to stuttering sales figures. It should be programmed more frequently and it should more than the event itself - in fact I would argue that most of the good work takes place outside of the course itself and goes way beyond any notes, slides or hand outs . In this podcast I discuss a modular approach to sales training success. Let me know what you think
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