HOW TO: Make Self-Gratifying Art That Resonates With Millions (w/ Jonathan Zawada)

This week, acclaimed artist/designer/director Jonathan Zawada reports to us live from the Australian countryside, where he details his long list of collaborations with artists like Flume, Mark Pritchard, and Radiohead's Thom Yorke.  In true 50/50 Spirit, we unpack with Jonathan the intricate overlap between art, music, math, and identity. From translating sound into visuals to navigating the fine line between advertising and fine art, Jonathan shares how commercial work can actually sharpen an artist’s craft. We dive into the beauty of collaborating with musicians—where mutual respect keeps toes unstepped on—and the importance of knowing which part of the creative process truly lights you up. Jonathan also opens up about the inspiration he draws from fractal geometry and the natural world, the complex (and sometimes necessary) role jealousy plays in an artist’s journey, and why Los Angeles ultimately wasn't the place for him.  Want to hear 3 guys nerd out about flowers? Well, you're in the right place! Enjoy. JONATHAN'S WEBSITE FLUME'S SKIN (ALBUM COVER ART by JZ) TALL TALES (Tom Yorke & Mark Pritchard Concept Art)