How to Make Strategic Product Bets | In The Arena

How do companies know which products to build? What are traits of a 10X product leader? Should national security startups pursue a portfolio of bets or take a couple concentrated big swings? What does it look like to balance buyer vs. customer demand in defense? In this episode, CEO Brett Granberg shares how Vannevar has navigated these questions while making strategic product bets. We explore Vannevar's product evolution, from early failures to recent strategic moves. We're hiring: https://vannevarlabs.com/careers/Click here to watch a video of this episode. Outline00:00 Introduction to building products00:22 Product bet: Economic competition02:39 Failed products and lessons learned04:44 Recognizing local vs. global maxima06:03 Handling user vs. buyer demand07:31 High conviction product ideas09:09 Customer feedback timing10:33 Structuring product teams12:10 Portfolio vs. concentrated bets14:19 Scaling product approach15:36 Most exciting new product areas16:55 How to hire product leaders18:05 Innovation boundaries19:29 Build vs. buy decisions21:15 10x product leader traits