How to Make Tech Partnerships Actually Work with Mike Mahoney

Mike Mahoney of Tanium joins Rick to break down the art (and grind) of partner marketing at scale. From co-building GTM plans that don’t gather dust, to aligning sales teams that usually just toss leads over the fence, Mike shares how he juggles product, partner, and field enablement—while still finding time to unplug on his sailboat. Plus, a real talk on AI, content budgets, and why your next big partnership probably won’t scale without serious structure. This one’s for the overworked marketer doing too much… across too many teams.